Hey there! I’m Bhavya — a Product & UX Strategist with 7+ years of experience helping teams build thoughtful, user-first digital products.
My work sits at the intersection of strategy, design, & execution. Whether it’s running user interviews to get real insights, prioritizing what goes into the product backlog, or sketching wireframes and high-fidelity prototypes.
While my portfolio provides an overview of my projects, specific details are protected by Non-Disclosure Agreements. I'd be pleased to connect and discuss my strategic approach, UX process, and how I deliver value in product development.
The objective was to streamline and digitize the Know Your Customer (KYC) process by designing a scalable and intuitive interface that captured all necessary customer profile details while ensuring compliance with FICA regulations. This initiative was critical in minimizing onboarding friction and aligning with regulatory mandates.
Duration: ~2 month
Role: UX Strategist & Designer
Stakeholders: Business team, Business Analysts & Developers.
Artefacts: Userflow, Wireframe, Hi-fi Screens & Prototype.
Tools Used: Whimsical, Adobe XD
Before the emergence of AI-powered solutions like ChatGPT, we embarked on designing a rule-based in-app chatbot for a FinTech digital customer experience team. The primary goal was to enhance first-level support by guiding customers through structured flows for common queries—without human intervention unless required.
Timeline: 3 weeks
Role: UX Strategist
Stakeholders: Business team, Business Analyst & Developers.
Artefact: Chatbot Business Logic Flow (PEGA ChatBot)
Tools Used: MIRO
The project aimed to simplify the agent workflow for searching and identifying customers, whether they provide full contact details or approach anonymously. This was a key usability enhancement to ensure faster customer identification, reduced data entry errors, and efficient issue logging.
Duration: ~1 month
Role: UX Strategist & Designer
Stakeholders: Business Team, Developers, Customer Success Rep
Artefacts: Contextual Inquiry, User Journey, Brainstorming, A/B Testing, Hi-fi Screens & Prototype.
Tools Used: Whimsical, Figma
Duration: ~4 month
Role: UX Strategist & Designer
Stakeholders: Business Team, Business Analysts, Developers and Customer Success Rep
Artefacts: Contextual Inquiry, Brainstorming, Hi-fi Screens & Prototype.
Tools Used: MIRO, Figma
Customer service representatives require a means to communicate with their peers and obtain quick resolutions while interacting with a customer. However, this must be done without exposing any customer data or losing track of the original reason for the hold or the case log.
Duration: ~2 weeks
Role: UX Strategist & Designer
Stakeholders: Business team, Developers.
Artefacts: UX Audit, Hi-fi Screens & Prototype.
Tools Used: Adobe XD
Duration: ~2 months
Role: UX Strategist & Designer
Stakeholders: Business team, Developers.
Artefacts: UX Audit, Hi-fi Screens & Prototype.
Tools Used: Adobe XD